Description
Ecommerce: Formulation of Strategy by Robert T. Plant
Pre-owned product in good condition
- Publisher : Pearson P T R; Illustrated edition (May 31, 2000)
- Language : English
- Paperback : 343 pages
- ISBN-10 : 0130198447
- ISBN-13 : 978-0130198440
(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce–Case studies.
