Description
Essentials Of Marketing (Paperback, 5th Edition) by Mike Cant
Pre-owned product in good condition
Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.
Reviews
There are no reviews yet.