Description
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Condition: Pre-owned; Very Good (VG)
Author: Geoffrey G. Parker, Marshall W Van Alstyne, Sangeet Paul Choudary
Format: Hardcover
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
